Step Closer to Pure Global Competition: Mastering Master Data for Emerging Global Companies as They Implement Erp

This paper explores, via literature review and focus group discussions, the relative importance that Master Data Management (MDM) plays in the implementation and maintenance of ERP systems. The focus group included key players of large-scale ERP implementations and/or upgrades, from both an internal intra-company and consulting standpoint. The findings of the discussions resulted in practical advice on developing an efficient and effective MDM process within the ERP system, reducing the risk of a failed implementation or the need for expensive additional data management software. The potential impact on the global marketplace and competition is also explored, as small and medium sized globallypositioned businesses embrace ERP. Given that the challenges of master data are not as great if carefully planned and managed, there is potential for small and medium-sized businesses to gain a competitive advantage over larger competitors.